Natural Breed wasn't born in an office, but in the field, at the heart of a family breeding farm in Brittany. The brand’s history is, above all, a story of passion, high standards, and a sincere love for animals.
Roots in Breeding and Hands-on Experience
It all began in 1990 in Plémy, near Saint-Brieuc, when Patrice and Sandrine founded La Baie de Pempoul, a breeding kennel unlike any other. Newfoundlands, Shih Tzus, Japanese Spaniels... all grew up in an environment designed for their balance and well-being.
More than just a job, it was a way of life: understanding dogs' real needs, observing them, and offering them the best possible conditions.
A Life of Freedom, Close to Humans
On more than a hectare of land, the dogs run, swim, and roam freely. A nursery attached to the house encourages puppy socialization from their very first days. This daily proximity has shaped a unique understanding of their natural needs—nutrition, activity, and affection.
Frustration as a Catalyst for Change
Raising exceptional dogs and seeing them thrive and shine in competitions was a point of pride. But Patrice, passionate about Newfoundlands, faced a harsh reality: no pet food truly met their needs. There were too many compromises and too many hollow marketing promises.
From this frustration, a simple idea was born: to create nutrition truly adapted to the animal, rooted in field experience. This is how Natural Breed came to life—a brand born from a need, not a business plan.
A Journey Guided by Excellence
The nutrition redesigned by Natural Breed transformed the lives of the kennel's dogs. Increased vitality, thicker coats, and strengthened health: the results were immediate.
International Recognition
Thanks to rigorous nutrition and attentive care, the La Baie de Pempoul kennel established itself among the best in Europe:
● Three CRUFTS titles ;
● Multiple World and European Championships ;
● Numerous Best in Show awards..
From the Kennel to the Brand
Adoptive families, convinced by the results, soon wanted to continue the experience at home. Demand grew, the first warehouse became too small, and the brand moved to a location just minutes away from the kennel.
Despite this growth, the family spirit has remained the same: passion, high standards, and proximity.
A Passionate Team, True to Its Values
Today, Natural Breed is a close-knit and committed team, born from the same passion for animals. Far from corporate market strategies, every decision remains guided by one conviction: quality above all.
A Human Adventure Before a Commercial One
Natural Breed was born from observation, the field, and a love for dogs—not from marketing. Every team member shares this vision: offering honest, high-performance recipes that respect animal nature, being both high in protein and very low in carbohydrates.
Passion as a Common Thread
Years pass and the brand grows, but the passion remains unchanged. What motivates us every day is the well-being of animals and the satisfaction of those who trust us.
Experience speaks for itself: natural and balanced nutrition makes all the difference.
Did you know?
The La Baie de Pempoul kennel was one of the first in France to combine veterinary monitoring, a natural environment, and tailor-made nutrition, long before the official creation of the Natural Breed brand.
Expert Advice
Good nutrition begins with observation. Behavior, vitality, coat quality, and digestion are the best indicators of your pet's well-being.
Natural Breed is a true story, born in the field and driven by passion.